Frankly, I’m outraged that my favorite didn’t make it to the list of Firefox Flicks that will be advertised on TV. Before you cringe, note the similarities between this ad and other highly successful (if annoying) ad campaigns:
- Simple, memorable, and annoying repetitive meme (cf. “Where’s the beef?”, “Whassuuuuuup,” and “AFLAC!”)
- Not-so-subtle satirical digs at competitor (cf. just about any Apple ad)
- Oddly disturbing visuals (cf. Budweiser lizards, Monster.com monkeys abusing human employee)
FWIW, couldn’t agree more. I watched that one around twenty times in a row when I first found it. 😉
OMG – that is so funny. When I saw the face on the “e”, I thought for sure it was going to be something akin to the Quizno’s singing hamsters.
speaking of wheee, my lovely wife is imploring me to procure a Wii game system. funny story. will have to blog it.