Apparently YouTube has one of Microsoft’s new commercials featuring Bill Gates and Jerry Seinfeld. Was this really a $300 million advertising investment? I’ve watched it and frankly I don’t see how this is going to increase their relevance, reputation, brand awareness, or perceived value to anyone. Unless you really think they’re going to turn computers into cake, in which case I suggest you also look forward to upgrading to new plates and serving utensils, serving only Microsoft Milk with your cake, and upgrading your teeth to Microsoft Orthodontia 2009.
And don’t even think about sharing your cake with anyone else. That’s a no-no!
Something tells me no one at TWBA\Chiat\Day is going to lose any sleep this weekend.